Bloomreach CMO Amanda Elam Cole joins Playbook Broken to dismantle the marketing “workflow” as we know it. From AI agents that build campaigns on prompts to the death of the website itself, this episode dives deep into how leaders can navigate chaos, unlearn what feels safe and build what’s next.
Amanda and I talk about leadership, failure, unlearning and the future of marketing systems that think and not just automate.
If you’re a CMO, founder, or marketer trying to survive the AI revolution… this one’s your wake-up call.
Episode guide
00:00: Intro: Leading marketing through chaos
02:15: Breaking free from workflows — why the old playbook is dead
05:45: The AI leap: From prompts to autonomous campaigns
10:30: The end of websites? Agents as the new channel
14:20: Authenticity vs automation: validating our humanity
17:00: Unlearning what feels safe — leadership in uncertainty
19:00: Soul care and survival for modern leaders
21:00: Forcing yourself: breaking habits, breaking playbooks
Follow Conversations with MarTech on:
The post How AI just nuked marketing as we know it appeared first on MarTech.
