Category: Entrepreneurship
Exclusive Interview: Featuring Werner Blum of Nomad Life Elements
In an interview with Africa Talks Business, Werner tells us about how he went from being a lover of sports to venturing into business. Tell [more…]
What is South Africa’s path to a stronger economy?
As the world grapples with the challenges of climate change, economic inequality, and social injustice, South Africa is taking bold steps towards a more sustainable [more…]
5 capabilities that separate AI-native teams from everyone else
You bought the AI-powered martech stack. You paid for the licenses, sat through the demos and rolled out the shiny new tools to your team. [more…]
How to design holiday promotions that work
Holiday planning is a massive effort, not just for traditional retailers but for anyone doing business with consumers and, nowadays, even for B2B. Very few [more…]
Sector Snapshot: Defense Tech Funding Hits Record High
Global defense spending is on the rise, and startups are vying for a larger share of the outlays. Looks like there’s plenty of capital to [more…]
If Meta Isn’t A Monopoly, Then The Word Doesn’t Mean Anything
The federal court decision in FTC v. Meta landed last month with all the weight of a shrug. According to Judge James Boasberg, Meta did [more…]
What happens when no one clicks anymore
ChatGPT, Claude and Perplexity are giving users quick, direct answers without sending them to publisher sites. And if people stop clicking through, what happens to [more…]
AI is turning personalization into a two-way conversation
The future of marketing isn’t just personalized — it’s participatory. As AI advances, leading brands are discovering that its real power isn’t in replacing human [more…]
How a customer-centric B2B journey breaks the funnel model
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website [more…]
Why content-driven branding is the real fix for zero-click traffic loss
Digital marketing has, in many ways, come full circle to the pre-internet era when brand awareness and revenue defined success. Traffic and clicks still matter, [more…]
