Marketers are collecting more data than ever before in the rush to be data-driven, but the amount of data is overwhelming, especially for small teams that don’t have access to data scientists.
In this conversation with Anssi Rusi, CEO of Supermetrics, we dive into the challenges marketing teams face with their data and whether AI is the force equalizer to help marketing teams find the insights and value hidden in their data faster.
We also discuss the state of the customer data platform (CDP) market, as earlier this year Supermetrics acquired real-time CDP Relay42.
Episode guide
0:29: Meet Anssi Rusi
1:50: Where are marketing teams struggling with data?
3:42: What are marketing teams doing to grow their data IQ?
6:02: What are the best use cases for using AI to get value from data?
7:53: Why did Supermetrics buy a CDP?
10:30: What is the state of the CDP market?
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The post How to make sense of all that marketing data appeared first on MarTech.
