Unlocking Business Potential: The Power of OSP Partnerships at Salesforce

Estimated read time 3 min read

Learn how businesses gain the agility and expertise to transform faster with OSP partnerships. Salesforce’s outsourcing partners help organizations evolve beyond implementation to true business transformation.

Businesses today are under more pressure than ever to innovate faster, scale smarter, and deliver seamless customer experiences. One way Salesforce is helping customers address these challenges is through the Outsourcing Service Provider (OSP) Program — a powerful new way for customers to tap into the full potential of Salesforce through trusted partners who deliver managed, outcome-driven solutions.

What is the OSP Program?

The OSP model is a smarter, simpler and faster path to Salesforce success. OSP empowers  a diverse set of Outsourcing Partners to own, build, run, and operate Salesforce-powered solutions as part of their broader Business Process Outsourcing or Managed Services. That means customers get the cost control, innovation, flexibility, and expertise of Salesforce — without the complexity of doing it all themselves.

Customer Outcomes with OSP Partnerships

OSP partnerships are built for speed, value, and outcomes. Customers benefit from:

  • Flexible financial models and payment options – Tailored models that align to business goals, including outcome-based pricing.
  • Faster time to value – Proven IP, accelerators, and automation that reduce deployment times and deliver outcomes sooner.
  • Accelerated AI-Led Transformation  – Agile, global operating models optimize people, process and technology to rapidly transform customers into agentic enterprises

Partners Powering Transformation with OSP

As a leading Salesforce OSP partner, NTT DATA is helping customers unlock unified data, scale intelligently, and elevate every agent experience. Together, NTT DATA and Salesforce are guiding organizations toward a smarter, more connected future.

Through its OSP services, NTT DATA helps customers overcome challenges like complex procurement, high upfront costs, and fragmented customer journeys to deliver measurable business value such as:

  • Faster delivery of Salesforce innovations
  • Financial agility and predictable outcomes
  • Unified data and agent-first experiences

Recently, NTT DATA helped a large packing and shipping company see measurable Salesforce success: enabling faster implementation of new features, capitalizing expenses, and unifying data to support an agent-first experience at scale. Leveraging Salesforce Data 36O for unified insights and Agentforce for next-level customer experiences, NTT DATA helped drive scalability, efficiency, and growth.

“In an era of agentic AI and relentless innovation, the Salesforce OSP model is a game changer. It’s no longer just about technology — it’s about adapting, optimizing, and driving measurable outcomes. Through our OSP and service-as-software (SAS) approach, NTT DATA helps clients simplify complexity, unlock agility, and turn innovation into sustained advantage. Every update, insight, and agent interaction matters; having a trusted partner who can manage the entire run, operate, and outcomes end to end is key to staying transformative.”  – Megan Piccininni, SVP Global Salesforce Practice, NTT DATA

The Future of OSP

The OSP Program is redefining what’s possible for Salesforce customers and partners alike. With leaders like NTT DATA paving the way, the future promises smarter solutions, deeper insights, and more transformative outcomes.

Together, Salesforce and its OSP partners are building a new era of innovation built on flexibility, speed, customer success, and expertise at every step of the AI journey. Whether you’re building your strategy, scaling enterprise transformations, or developing targeted use cases, Salesforce consulting partners turn bold ambitions into measurable results, driving smarter decisions, better customer experiences, and a faster path to becoming a true Agentic Enterprise.

Learn more about NTT DATA and how they can help your organization maximize the value of your Salesforce investments and support your journey to becoming an Agentic Enterprise. 

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