Dreamforce returns to San Francisco October 14–16, 2025. This year, Salesforce Security & Trust will have a significant presence, showcasing new innovations, hands-on learning, and engaging activations that help customers protect data, strengthen resilience, and explore the future of trusted AI.

What to expect

Security keynote

Join us for the *first ever* Security Keynote featuring Salesforce’s Chief Trust Officer Brad Arkin and other product leaders on Thursday, October 16 at 1:30 p.m. PT in Moscone South Hall A. This is a can’t-miss session for all things security. Here are five reasons to attend or watch on Salesforce+.

1. Get the threat landscape low-down: Okta CEO Todd McKinnon joins Salesforce’s Chief Trust Officer, Brad Arkin, for a conversation about evolving cybersecurity threats in the age of agentic AI. They’ll discuss what companies can do to protect themselves and how leaders are navigating this new reality.
2. Look “under the hood” at Salesforce security: Get a look into the foundational security measures that Salesforce builds into the platform. Understand the powerful technology and people that work tirelessly in the background to keep your data secure.
3. Master your built-in security controls: Explore the security controls available to all customers that you can configure to meet your specific business needs. You’ll see a live demo of the Security Health Check to learn how you can improve your security posture in minutes.
4. Explore advanced security & AI innovations: Learn about the advanced security and privacy tools available for customers with stringent compliance or security needs. We’ll also showcase our latest product enhancements that leverage AI to supercharge your security.
5. Build customer trust with proactive security: See how it all comes together as we explain Salesforce’s layered approach to security. You’ll leave with a clear understanding of how to leverage our security tools to enhance trust for your business.

Trust & Security sessions

Security will be a key focus throughout the Dreamforce agenda. Our Breakouts and Theater Sessions will explore advanced security techniques for admins, methods to secure Data Cloud for trusted AI, and essential steps to secure Agentforce implementations. Additionally, Hands-on Training and Circles of Success will offer practical sessions on secure user management and implementing guardrails for Agentforce.

Start building your security agenda today with Agenda Builder!

Trailblazer Forest: Trust & Security zone

Explore the Trust & Security Zone for a range of interactive demos and experiences that showcase our commitment to security. You’ll find engaging demonstrations on various trusted services, covering everything from data protection to user access management. Don’t miss the chance to participate in the Secure the ‘Force Game, a capture-the-flag style challenge set within a Salesforce trial org. This year, we’ve expanded capacity to accommodate more participants and introduced new challenges, including Agentforce tasks. Keep an eye on the live leaderboard to track your progress and compete with others!

Campground & Learning Labs

In the Campground, don’t miss the Security Super Demo, where you’ll see how Salesforce products seamlessly integrate to protect your data and maintain compliance. Visit the Data Learning Lab for hands-on security demos, including Invisibles, Configurables, and Enhanceables, and take advantage of expert-guided Health Check consultations.

Executive summit

At the Executive Summit, leaders will explore security keynotes and roundtables focused on emerging threats, AI risks, compliance challenges, and the future of trust.

Why it matters

Security and Trust are Salesforce’s top priorities. At Dreamforce 2025, you’ll gain hands-on experience with the tools, strategies, and experts necessary to secure your Salesforce environment. Learn how trusted AI and Agentforce can transform your business.

Why attend

Build confidence in your organization’s security posture. Leave with actionable guidance, not just theory. Transition from “What if?” to “What’s next?”

Plan your experience

Related Resources

• Security at Salesforce – Stay current with our latest security tools, insights, and best practices.
• Trailhead: Data Security – Hands-on learning to build your skills in securing Salesforce.
• Salesforce+ Security Content – Stream past keynotes, demos, and customer stories on-demand.
• Dreamforce Agenda Builder – Build and personalize your Dreamforce 2025 experience.
• Customer Stories on Trust – See how organizations secure innovation and resilience with Salesforce.