Tag: News

If your loyalty strategy still revolves around points and perks, it’s time for an update. Consumer allegiance is no longer built on convenience alone—it’s driven [more…]

Many companies are trying to implement AI transformation — but most stall because the focus is on technology, not of people. Successful transformation requires rethinking [more…]

Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As enterprises double down on marketing [more…]

A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees.  [more…]

Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts [more…]

In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for [more…]

Twilio today unveiled new features for its customer experience platform to deliver personalized experiences before, during and after engaging with a business Central to this [more…]

“GTM failure isn’t just missed revenue. It’s stranded CapEx, bloated OpEx and irreversible opportunity cost. In a fiduciary era, that’s not just bad business — [more…]

As digital transformation reshapes marketing, generative AI is redefining how brands create content, engage customers and scale operations. GenAI’s capabilities — including its role as [more…]

If you’re looking to take your generative AI use up a notch, Gemini GEMS is a solid next step for many marketers who are already [more…]