In an exclusive interview, we sat down with Oscar Sibonginkosi Mdlongwa, widely known as Oskido, to delve into his incredible journey from the music industry to his diverse entrepreneurial ventures. Oskido’s brand has evolved over time, starting as “The Big O” and transitioning to “Oskawa Runa” before settling on his iconic name, Oskido. His forward-thinking mindset and adaptability have been key to his continued success across multiple industries.
Oskido has been a pivotal figure in the music world for nearly three decades, co-founding Kalawa Jazmee Records and helping shape the landscape of African music. His record label has launched the careers of countless artists who’ve gone on to become entrepreneurs themselves. But Oskido’s influence extends beyond music. He actively contributes to Africa’s business ecosystem, serving on the creative advisory group of Afrisam Bank to help bridge financing gaps for creators—a sector often overlooked by mainstream financial institutions.
In addition to his music career, Oskido has ventured into the food industry with his Japanese-inspired restaurant, Daruma by Oskido. What began a love for Japanese cuisine and an unexpected entrepreneurial journey—starting with a hot dog stand in Johannesburg—has now grown into a celebrated eatery that reflects his global influence and personal style.
Oskido’s philosophy of success goes beyond wealth—he measures it by the impact he has on others. Throughout our conversation, he emphasized the importance of mentorship, collaboration, and creating opportunities for others to succeed. He believes in uplifting those around him and ensuring that his rise is shared with others. For him, true success is about collective growth, not individual achievement.
Oskido continues to redefine success with each new venture, whether in music, business, or his personal life. His legacy is not just in the industry he helped build, but in the lives he has touched, constantly proving that true success lies in the empowerment and upliftment of others.
For a deeper look into Oskido’s journey, philosophy, and future plans, read the full interview in this month’s magazine.
