Start by defining your target audience and crafting a unique
value proposition that sets your business apart. Develop a
marketing strategy that includes a mix of online and offline
tactics, such as social media marketing, email marketing,
content marketing, and local advertising. Set clear goals and
track your progress to ensure you’re reaching and engaging
with your target audience.
Begin executing your marketing plan by building a strong
online presence, including a website and social media profiles.
Create valuable content that resonates with your audience
and encourages engagement. Leverage email marketing to
nurture leads and drive conversions. Monitor your results,
adjust your strategy as needed, and continually look for new
ways to reach and retain customers. By following these steps,
you’ll be well on your way to effectively marketing your small
business.
How to market your small business
Rieva Lesonsky: If small business owners need help setting
and meeting their marketing goals, where can they find it?
Dave Charest: Small business owners are often surprised by
how many resources are available to them. First, look to your
community. Local chapters of SCORE offer free business
resources, including mentors, workshops, and templates. Join
your local chamber of commerce for networking, community
events, assistance, and referral services. And, of course,
check out online resources.
Lesonsky: The report shows that 73% of small business
owners don’t have enough time to devote to marketing. How
can technology give them more time?
Charest: More than half of SMBs have less than an hour to
spend on marketing each day. Technology removes the
burden from digital marketing and makes it easier to create,
design, and deliver campaigns. Connecting their company’s
marketing platform with other tools they already use, like
Canva or Shopify, saves time by allowing businesses to
access their creative assets and other data without
interrupting workflow. Spending less time on marketing
minutiae helps business owners get back to running other
aspects of their businesses.
Visit the main article on this link:
https://www.forbes.com/sites/allbusiness/2024/08/12/how-to-
start-marketing-a-small-business/
Technology can also automate the campaign development
process for SMBs, which is often the most time-intensive
component of marketing their companies. In seconds, you can
have a complete marketing plan that includes everything
from message copy to visual design and recommendations for
when and where to publish those messages. This is game-
changing if you feel iffy about your marketing strategy (and, as
you said, 73% of SMBs do).
Lesonsky: The report shows that small business owners are
overwhelmed by the number of available marketing channels.
Realistically, how many channels can small businesses
effectively handle?
Charest: Many small businesses experience channel
overload at some point in their journeys. With regard to digital
marketing, I recommend focusing on the channels where they
own the direct customer relationship—channels like email and
SMS marketing. Those channels put businesses in control of
when and how to communicate with customers, and they
allow you to control how those customers experience your
brand.
As for social media channels, since they’re each a bit
different, most marketers recommend that small businesses
start with one channel. Learn the ins and outs of that channel
and test to understand what works best for your business.
Once you’ve gotten into a rhythm, introduce new channels
one at a time to experiment. Often, businesses feel that they
need to be everywhere at once, but that only makes marketing
feel more overwhelming. When that happens, many
companies either further procrastinate their marketing or end
up spinning their wheels in areas that don’t impact business
results.
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