In this interview, Africa Talks Business speaks exclusively with Trident Fuels about how their market-dominating company, The African Tyre Solution, is transforming the tyre recycling industry. Trident is not only resolving a significant worldwide issue that the majority of governments have, but they are also saving numerous production markets millions in the process.. Explore this eye-opening interview.

What does Trident Fuels (Pty) Ltd do?
“Trident Fuels (Pty) Ltd is a South African based waste tyre recycling and processing company
focusing on circular economy solutions and the recovery and reuse of pyrolysis oils, recovered
carbon blacks and synthetic rubber products. Trident operates the full value chain and has invested
heavily in world class plant facilities to cater for the long term needs of the market. Trident is
dedicated to optimizing their tyre recycling process in order to reduce waste and conserve
resources. Trident is able to remove tyre derived oils which are processed into fuel oils and further in
the process rubber powder is extracted from scrapped tyres and processed it into low-cost rubber
filler products such as rubber mulch and masterbatch, rubber granulate, and rubber crumb. These
products can then be used in numerous applications, including installation of sports courts and
playgrounds, asphalt paving and construction materials. Waste char is processed into recovered
carbon black which is highly sort after globally for a multitude of applications from raw materials
back into tyres and other rubber products to paints, inks and batteries to name a few.”
How does Trident want to control the waste tyre recycling market in South Africa?

“To control the waste tyre recycling market in South Africa, Trident focuses across the value chain
ensuring that they provide high quality products and services, by forming strategic partnerships
across the industry, staying abreast of technological advances, and ensuring that their practices are
compliant with regulatory bodies. Trident also actively engages the community, industry and market
to advocate for sustainable waste tyre practices. Trident also focuses on research and innovation
and partners with leading institutions to stay ahead of the competition.”
What difficulties does Trident encounter every day?
“The current global scenario and declining economic conditions in South Africa puts a major strain on
Tridents business by increasing already high cost of production, obstructed access to capital, and
lack of government support and long-awaited legislative changes. In addition, the lack of innovation
in the industry has posed challenges to profitability. The growing electricity crisis has forced off-grid
solutions further impacting costs.”

What impact does Trident have on the economy?
“Trident has been a consistent product innovator in the waste tyre industry developing several
product lines serving commercial clients in replacing hydrocarbon based virgin products with
compatible recovered products at significantly lower prices and direct ESG impact. Trident’s efforts
have helped the South African economy become increasingly sustainable in regards to waste tyre
recycling.”
What objectives does Trident want to accomplish this year (2023)?
“Trident’s goal for the year 2023 is to expand their operations. With the construction of a new,
extended pyrolysis plant, Trident hopes to increase the production of fuel oils and recovered Carbon
Black products. Trident is also focused on marketing initiatives internationally where the demand for
quality and consistent recovered materials in line with global ESG goals is driving an upsurge in
demand.”
What guidance would Trident offer new comers joining the tyre recycling industry?
“Trident’s guidance for any newcomers joining the tyre recycling industry would be to do their due
diligence and research the industry thoroughly to understand the challenges before investing. As the
industry is heavily regulated, it is important to ensure your practices are compliant with the
regulatory bodies. It is also important to be aware of the financial implications of entering into the
industry, due to the high capital requirements. Finally, entrepreneurs should focus on innovation to
stay ahead of the competition.”
Visit website – https://www.tridentfuels.co.za/
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